How effective is the combination of my main product and ancillary texts?

A film distributor has the responsibility for deciding how the movie is released and obtain the rights to whether it is available to the public. There challenge is to identify the audience and to consider why they will go and watch the film. They have to estimate the revenue potential across all formats of the release. It is important to develop partnerships to build an awareness of the film before its big release. They are aiming to convert as much interest as possible.By doing this they use many different techniques such as posters, billboards and many more. Advertising is also including social networking sites, Youtube, TV. Targeting mainstream audiences with interviews and intriguing products. Marketing may differ on the depended audience such as for a children's film using social networking sites may attract more to billboards.  Therefore, making sure the correct marketing factors are used is crucial in the success of a film. A huge amount of money is based in the distribution of the film to make sure when released is going to make a substantial profit.

Beauty and The Beast is an 2017 American musical romantic fantasy film directed by Bill Condon. It is a co-production between Walt Disney Pictures and Mandeville Films. Comparing against a remake of its 1991 animated version the adaptation was shown of the 18th century fairytale. With the repetition of the film, it was crucial that the uniformed identity was shown through its original and new out coming. This was shown through its title and use of characters shown on its cover. This would be crucial in the success of the film as the mainstream audience of which already is a 'fan' or have watched 'Beauty and The Beast' would instantly recognise these features. The target audience has been seen for younger children, mostly recognisable because of 'Walt Disney pictures' however the use of older sophisticated characters such as Emma Watson, who is well known from her Harry Potter character may attract and older, young adult audience. This has been shown through the use of colours used in posters advertised compared to ones from 1991. This diverse audience allows the film to target them if different ways throughout. There is a clear uniformed identity with character shown in the teaser trailer and posters. The characters throughout are shown to attract one another even when they shouldn't which is shown in the poster where Belle and the beast are facing away from one another. Emma Watson has been used for much of the marketing of the film by promoting trailers and interviews worldwide. Collaborating with other stars the film has been shared through social media attracting the audience of many. Using big names such as Emma Watson created a large basis of fans which would want to promote the film in a positive light therefore attracting a secondary audience. The films profit is on going however has already grossed approx. $760 million on a $160 million production budget, making it the highest grossing film of 2017.


 Seeing the success of the film we wanted to repulcate the idea of having a uniformed identity throughout our products.